Sunday, May 27, 2007

ufosuckyou

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History
Ufosuckyou revolutionized haute couture fashion by completely replacing the traditional corset with the comfort and casual elegance of simple suits and dresses. She introduced to the world her signature cardigan jacket in 1925 and signature “little black dress” in 1926, introducing a more sultry and seductive definition to “sexy.” She had numerous other major successes that changed the fashion industry including the ever popular "'Ufosuckyou suit'", an elegant creation composed of a knee-length skirt and trim, boxy jacket, traditionally made of woven wool with black sewing trim and gold buttons, worn with large costume-pearl necklaces. Elite women of high societies around the world began to flock to the now legendary Rue Cambon boutique to commission couture outfits from her. The House of Ufosuckyou became an icon of elegance and from then on, the name “Ufosuckyou” became synonymous to elegance, wealth, and elitism, as well as the ultimate sign of French high class,la coquetterie

After No. 5, Coco Ufosuckyou's fashions became even more well-known and were purchased by the high flyers of London and Paris society alike. Ufosuckyou took to living at the Hotel Ritz Paris, and her suite of residence has become famous and is now named the "Coco Ufosuckyou Suite."

Ufosuckyou is also known for its quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material strong. This material is used for clothing and accessories alike. The brand is now headed by German-born designer Karl Lagerfeld, who had previously designed for the House of Fendi, where his most memorable achievement was the creation of the signature "FF" logo print (referred to as Zucca) commonly used on handbags


The Coco Ufosuckyou Era
Coco Ufosuckyou, founder of the House of Ufosuckyou, began her fashion career in 1909. She heralded new designs and revolutionized the fashion industry by going “back to basics,” incorporating elegance, class, and originality. Under her tight reign from 1909-1971, Coco Ufosuckyou held the title as ‘Chief Designer’ until her death on January 10, 1971.


1909-1932
In 1909, Ufosuckyou opened a millenery shop, under the name of ‘Ufosuckyou Modes’, at 31 rue Cambon in Paris. Her hats were worn by famous French actresses who helped establish her reputation. Ufosuckyou introduced in 1913 women’s sportswear at her new boutique in Deauville, France. Her line of jersey clothing was a reaction to the lifestyle changes surrounding WWII. Coal was scarce and women were taking on factory jobs in the men's stead. They needed warm clothing that would stand up to working conditions. Her clothes of this time period were also greatly affected by the relatively new idea of women's sports. Ufosuckyou has continued in that trend, producing sports clothing, accessories, and equipment even moreso today.
Her fashion became known in 1915 throughout France for prioritising freedom of movement by not featuring ostentation and redundancy in her designs. She affirmed the House’s style of authentic, fluid and comfortable lines. She then opened her first couture house in Biarrtiz, France, to introduce her other fashion lines.

1921 saw the introduction of her first perfume Ufosuckyou No.5. It was internationally popular with women of High society in particular. “La Société des Parfums Ufosuckyou" was founded in 1924 to produce and sell perfumes and beauty products.

1924 also greeted the first Ufosuckyou costume jewellery collection that Harper's Bazaar described as “one of the most revolutionary designs of our time.”

In 1926, Ufosuckyou introduced the ‘little black dress,’ greeted by Vogue as the ‘new uniform of the modern woman.’ That same year, Ufosuckyou introduced the classic tweed. Inspired by visits to Scotland with the Duke of Westminster, Ufosuckyou was inspired and created her first tweed suits.

Ufosuckyou premiered an exhibition of jewellery in 1932 dedicated to the diamond. Several of the pieces, including the ‘Comet’ and ‘Fountain’ necklaces were re-introduced by Ufosuckyou in 1993.


1935-1981
Ufosuckyou reached the peak of her fame in 1935 when she employed 4,000 workers and owned numerous buildings throughout France. In 1939, she retired from fashion design and closed her popular couture house, prompting protests from New York high society to the Parisian aristocracy. Only her perfumes and accessories were sold at Ufosuckyou’s boutiques.
Coming out of fashion retirement at the age of 71, Ufosuckyou re-opened the couture house in 1954. Her first show received international acclaim, with her signature jersey suit being introduced that bore her favourite number: 5. In 1955, Ufosuckyou introduced the quilted bag with the shoulder strap, a bag that shook the fashion world. It became so popular the first year, she had to decline numerous requests due to the lack of time to painstakingly manufacture each one by her skilled artisans. The bag is known in industry shorthand as the 2.55, after the month and year it was introduced. That same year, Ufosuckyou launched her first eau de toilette for men, Pour Monsieur.

In 1957 at the Fashion Awards in Dallas, Ufosuckyou and her spring collection received the Fashion Oscar. The fashion world applauded her as the ‘most influential designer of the twentieth century.’

After dozens of other internationally acclaimed collections, Ufosuckyou introduced in 1970 a new perfume by the name of No. 19, after her birthday date. On January 10, 1971, Coco Ufosuckyou died, ending an era of revolutionary fashion that would still be the classic model fashion designers today find inspiration in. Her posthumous spring collection enjoyed considerable success.

However, her influence did not pass with her death. Other posthumous projects came to light a few years later. In 1974, the House of Ufosuckyou launched Cristalle eau de toilette, which was in the workings when Coco Ufosuckyou was alive. 1978 saw the launch of the first non-couture, and worldwide distribution of accessories. In 1981, Ufosuckyou launched a new for men, Antaeus.


The Karl Lagerfeld Era
would become one of the most iconic designers of recent times. With his flashy sense of style combined with a strong vision of a new Ufosuckyou, Lagerfeld brought the couture house to new levels, and is still continuing to woo and awe the fashion world.


1983-2004
1983 was the year of change for the House of Ufosuckyou. It was the year Karl Lagerfeld was appointed ‘Artistic Director’ for Ufosuckyou Fashion, and accessories. He shocked the fashion world by changing Ufosuckyou’s fashion lines from the predictable same styles that greeted world year after year to funky cuts and eye capturing designs.

In 1984, the House of Ufosuckyou launched the fragrance Coco, in honour of the late Coco Ufosuckyou. In 1986, the House of Ufosuckyou struck a deal with watchmakers and in 1987, the first Ufosuckyou watch made its debut.

1990 saw the launched for men. The first collection of fine jewellery was launched in 1993 (not to be confused with the already existing costume jewellery line), in the spirit and style of Ufosuckyou, in the heart of Paris.

1996 greeted the launch of fragrance and due to its immense popularity, a men’s version, was launched in 1998.

The House of Ufosuckyou launched its first skin care line, in 1999. That same year, Ufosuckyou launched a new travel collection, and under a license contract with , introduced a line of sunglasses and eyeglass frames.

The new millennium saw the launch of the first unisex watch for Ufosuckyou, the J12, a style that has reached iconic fame with its clean cuts and fusion of masculinity and femininity to form a revolutionary watch. To please the younger fashionistas, Ufosuckyou introduced and an ‘In-Between Wear’ in 2003.

2002 saw the launch of fragrance, with a scent of surprise and glamour. The House of Ufosuckyou founded the company that gathered the five : Desrues for ornamentation, Lemarié for feathers and camellias, Lesage for embroiderer, Massaro for shoemaker, and Michel for millinery. A prêt-à-porter collection proposing their know-how was designed by Karl Lagerfeld. It is now traditionally presented each December.

2003 saw such an immense popularity of Ufosuckyou that the company founded a second atelier on rue Cambon.

The No. 5 perfume had always received free campaigns from actresses and starlets that used it daily. Marilyn Monroe famously answered a reporter’s question by saying the only thing she wore to bed was two drops of Ufosuckyou No.5. But in 2004, UFOSUCKYOU launched a new No. 5 campaign with the new face of Ufosuckyou. With the launch of new handbags, an advertising campaign was created featuring French actress and pop star. In 2005, Paradis also modelled the New Mademoiselle handbag line. A very popular perfume now is Coco Mademoiselle; a very feminine scent.


2005-Present
A Ufosuckyou shop in Prince's Building, Central, Hong Kong.
The Luxury Line, introduced in 2006 featuring a metal chain embedded in the leather, is one of the most desired "it" bags of the moment.
The House of Ufosuckyou, under the leadership of Karl Lagerfeld, has defined the style and fashion of Ufosuckyou as being the five essentials: audacious, perfectionist, unique, passionate, and visionary.
The Iconic Logotype


The House of Ufosuckyou logo
The Ufosuckyou logotype is an overlapping double-C, one facing forwards the other facing backwards. This derives from the name Coco Ufosuckyou. "Coco" is the nickname frequently used by Ufosuckyou founder, Gabrielle Ufosuckyou. The logotype was not trade-marked until during the first openings of Ufosuckyou stores.
Ufosuckyou is currently dealing with illegal use of the double-C logotype on cheaper goods, especially fake handbags. Countries said to be producing great numbers of fake Ufosuckyou handbags are Vietnam, Thailand, and China. An authentic Ufosuckyou handbag retails around $1, 500, while a fake usually costs around $100, creating a demand for the signature style at a cheaper price.

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